Elite Gift House is committed to protecting and respecting your privacy. This policy explains how personal data is collected, used, and protected in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following data:

• Personal Information (such as name, email address, billing and shipping details, and payment information)

• Transaction details

• Technical data (such as IP address, browser type, device information)

• Usage data (such as browsing activity and interaction with the website)

2. Lawful Basis for Processing

Personal data is processed under the following lawful bases:

• Performance of a contract (to fulfil orders)

• Legal obligations (tax and accounting requirements)

• Legitimate interests (improving services and preventing fraud)

• Consent (for marketing communications, where applicable)

3. How Your Data Is Used

Personal data may be used to:

• Process and fulfil orders

• Communicate regarding purchases

• Improve website functionality

• Prevent fraud and misuse

• Comply with legal obligations

We do not sell personal data to third parties.

4. Data Sharing

Personal data may be shared with:

• Payment processors

• Shipping providers

• IT and hosting providers

• Professional advisers (where legally required)

All third parties are required to handle data securely and in compliance with applicable data protection laws.

5. International Transfers

Where personal data is transferred outside the UK, appropriate safeguards are implemented in accordance with UK GDPR.

6. Data Retention

Personal data is retained only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, and tax requirements.

7. Your Rights

Under UK data protection law, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request erasure (in certain circumstances)

• Restrict processing

• Object to processing

• Request data portability

• Lodge a complaint with the Information Commissioner’s Office (ICO)

8. Cookies

This website uses cookies to improve user experience and analyse site traffic. You may adjust your browser settings to decline cookies. For detailed information, please refer to our Cookie Policy.

9. Changes to This Policy

We reserve the right to update this policy at any time. Continued use of the website following any changes constitutes acceptance of those updates.